COTTON INC.
CAMPAIGN WORK
Life is Uncomfortable
Cotton Inc. wanted to help millennials realize the benefits and versatility of cotton. What was initially a request for a simple set of digital banners transformed into a larger digital campaign as a result of our client's enthusiasm for our creative concepts.
My partner and I came up with a series of relatable scenarios based on the idea that we all encounter life's uncomfortable moments–and while wearing cotton can't change the circumstances, it can make them a little more bearable.
We led the concept, art direction, and execution of the campaign to produce a range of assets for social, digital, and print.
deliverables: digital and print campaign; art direction; production; social strategy
