2022 Global Winners for "Slow Down To Level Up" 

AB InBev's Social Norms Campaign Competition is the world's largest marketing competition to promote the reduction of harmful uses of alcohol with the power of social norms marketing. All AB teams and agencies are encouraged to participate in pitching holistic campaigns that build brand equity and change consumer behavior. The global winning team is awarded $100,000 to produce the campaign.

Our team is the 2022 Global Winner of the competition for our Bud Light Next "Slow Down To Level Up" campaign idea, out of 97 campaigns and 23 countries. We were the only North American team to make it to the final round.

We entered two ideas, and our second Bud Light Seltzer "VIPEE Lounge" also made it within the top 10. 

deliverables: Global Social Norms Campaign Competition; art direction; campaign concept; design; strategy