MICHELOB ULTRA
CAMPAIGN WORK
2023 Movement Live by Michelob ULTRA
Movement Live returned for its sixth year for its largest and most unique live workout experience, in partnership with Live Nation, Rumble Boxing, and world-class DJs Loud Luxury and Alesso for a tour across the nation.
We debuted in venues across Charlotte, Atlanta, Chicago, Dallas, Houston and Denver, setting the stage for fitness and music enthusiasts to participate in a live 45-minute shadow boxing and strength workout led by Rumble Boxing trainers, followed by an after party featuring Loud Luxury, Alesso, and other local DJs.
From start to finish, I helped lead and execute the visual brand world - the holistic identity over all campaign assets - for this year's Movement Live: trade/print/OOH assets for each city, the website that houses all of our event and ticket information, creative direction for all social and digital assets promoting and recapping the events (stills and videos), and branded elements and motion graphics displayed across each venue.
deliverables: creative direction; brand identity; experiential design; motion graphics; production; digital/social strategy; trade
