MICHELOB ULTRA

Turkey Trot

Thanksgiving is the single largest running day of the year with over 1 million Americans participating in local races. We teamed up with SNL's Beck Bennett to announce ULTRA's new role as the Official Beer of Turkey Trotters, creating a series of videos that took viewers through the "Trotters Hall of Fame." 

The digital campaign prompted participants to submit their hall-of-fame-worthy content in support of AmpleHarvest.org to help eliminate food waste. 

deliverables: digital holiday campaign; art direction; visual identity; illustration; social strategy

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