SOCIAL CLUB

Create The Club: Social Club Hard Seltzer Brand Launch

Plans to launch the new Anheuser-Busch hard seltzer brand in 2020 were disrupted. But with fresh perspectives, we took this moment during the pandemic as an opportunity to support out-of-work creatives, resulting in Create The Club digital launch campaign. From a pool of over 1,100 applicants, we selected and collaborated with 10 creatives of various backgrounds, whose stories we featured on platforms like Hypebeast, Complex, and High Snobiety. 

I helped lead the creative direction for the launch, and worked with each creative to help execute unique but cohesive projects that ultimately established the overall campaign. 

2021 Webby Award Nominee for Best Social Community Building & Engagement 

deliverables: creative concepting; brand campaign; brand identity; creative direction; digital/social strategy; production

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