STELLA ARTOIS

CAMPAIGN WORK

Secure The Bag with Kyle Kuzma

We partnered with NBA star and fashion icon Kyle Kuzma along with luxury fashion brand POTR by Yoshida & Co. to launch a fully integrated campaign featuring Stella's custom limited-edition "Secure The Bag" 25oz cans. 

I helped lead the creative direction, including art direction of the photoshoot, and directing and overseeing video editing and executions for various social and digital assets.

deliverables: art direction; production; digital/social strategy; trade; web design

Using Format