STELLA ARTOIS
CAMPAIGN WORK
Super Bowl 2022 "Stella Substitutes"
Every Super Bowl, bar/restaurant workers allow 13million+ Americans to enjoy the special game at their local bar and out-of-home locales.
Stella decided to partner with Eli Manning, Dan Marino, and Ryan Clark to say Thank You to these hard workers in its 2022 TV spot, featuring these NFL legends surprising the bartenders and covering their shifts on Game Day.
I helped lead the ideation, planning, and execution of an ambitious social media blitz around the campaign that inspired and enabled consumers to Live The Life Artois. I personally directed Dan Marino, and helped with creative direction for our two other NFL athletes located in different cities to film content that drove fans to enter for the chance to win the $10,000.
deliverables: Super Bowl digital campaign; creative concepting; art direction; production; social strategy
The Life Artois Advice x $10K Stella Savoring Fund
Leaning into the POV that bartenders are often dispensers of wisdom, we recorded our NFL legends answering fans' questions for life advice from behind the bar. Fans who tuned into our social content–all recorded and uploaded live on Super Bowl day–were entered for the chance to win $10,000 to help them live The Life Artois.
